El Güey, Brand Design.

Güey, Food Truck Brand Design.

Brand design for a Colombian food truck which theme was the classic Mexican food, the goal was to design a brand without falling in the cliche of the Día de los Muertos or the Lucha Libre themes, cause the market is so overloaded of it and the intention was to make something different and unique than this repetitive designs that we all are tired of. 
 
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